Apps and business systems for UK SMEs

The systems a bigger business runs on, without the headcount.

Veris Labs is a UK software company that designs and builds apps and business systems for small and growing businesses, shaped around how you actually work. We built Old Hands, a two-sided trades marketplace, end to end. And Veris Growth, our own product, runs your marketing.

Bespoke buildsApps and business systems
Veris GrowthAI marketing software
Old HandsA marketplace we built end to end
What we build

Apps and business systems, built around how you work

Bespoke software is built for one business rather than sold to thousands, so it follows how that business already works instead of the other way round. Veris Labs builds custom apps, platforms, integrations and internal systems for UK businesses. Most companies should buy off the shelf rather than build, and we will tell you so, but some processes are the reason customers choose you.

Vee, the Veris Labs robot, holding a spanner
Vee says

Right, the tour starts here, in my workshop. Fair warning though: if off-the-shelf software would do the job, I will say so rather than sell you a build.

Product design & strategy

We pressure-test the idea, map the journeys and shape something people will actually use, before a line of code is written.

Custom software engineering

Bespoke web and mobile applications on solid modern foundations: clean architecture, secure by design and made to last.

AI where it earns its place

We build intelligence in where it pays for itself, pairing modern AI models with your own data to remove work nobody wants to do.

Integrations & automation

We wire your existing systems together, from your CRM and accounting software to payment rails and HMRC, so information stops being copied by hand.

Platforms & marketplaces

Multi-sided systems with payments, calendars, profiles and reviews: the moving parts that turn an app into a working marketplace.

Launch & scale

From first release to production and beyond: deployment, monitoring and iteration so it keeps improving after go-live.

Not sure which side of that line you are on? Our guide on buying, subscribing or building walks through the decision honestly, including the cases where the answer is to keep what you have.

How we work

From idea to live system

A clear, collaborative path that keeps you in the loop and gets working software in front of real users fast.

1

Discover

We dig into the problem, the users and the opportunity, and agree exactly what success looks like.

2

Design

Journeys, interface and architecture. You see and shape it before we build it.

3

Build

Engineering in focused iterations, with working software you can try at every step.

4

Launch & grow

We ship to production, monitor closely and keep iterating as it finds its feet.

Case study

What a bespoke build looks like

Old Hands is a platform we designed and built from scratch. It is the clearest example of the bespoke side of what we do, because almost none of it could have been bought off the shelf.

Gaffer, a beaver in a hard hat with a tool belt
Gaffer says

This one is mine. Escrow payments, a live booking calendar and a tax wizard for first-timers going self-employed. None of that came out of a box, which is rather the point of showing it to you.

Gaffer, a beaver in a hard hat with a tool belt
Old Hands Case study

A two-sided marketplace, built end to end.

Old Hands connects skilled sole traders with the customers who need them. It needed everything a marketplace needs and several things most do not, including payments held until a job is finished and a tax setup wizard for workers going self-employed for the first time.

  • Live booking calendar with instant, direct bookings
  • Secure upfront payments held in escrow until the job is done
  • A built-in sole trader tax and HMRC setup wizard
  • Verified reviews and worker profiles across any trade
  • Web platform plus iOS and Android apps
Read the Old Hands case study →
Our own product

We build our own software too

Alongside client builds, we make software for the jobs small businesses most often end up doing badly by hand. Veris Growth is ours: AI marketing software for businesses without a marketing team.

Sprout, a plant in a pot holding a megaphone
Sprout says

This one is mine. Tell me about the business once, and I turn it into a plan, then the posts, visuals and campaigns to deliver it.

Sprout, a plant in a pot holding a megaphone
Veris Growth In development · Preview live

A marketing department, without hiring one.

Veris Growth is AI marketing software for small businesses that do not have a marketing team. Veris Growth turns what you know about your business into a tailored marketing strategy, then produces the content, branded visuals and campaigns to deliver it, with one central brand profile governing everything.

  • A strategy built from your brand, goals and audience
  • Platform-ready posts, campaigns and visuals in your voice
  • A publishing plan that fits the capacity you actually have
  • Eleven channels, each with its own rules rather than one post copied everywhere
See how Veris Growth works →
Free resources

Useful things, given away

Ten calculators and ten guides for running a UK small business, covering tax, pricing, hiring, VAT, getting paid and getting found. No signup and no email wall, because the quickest way to show you how we think is to be useful first.

Vee, the Veris Labs robot, holding a spanner
Vee says

End of the tour. Take something useful with you: the calculators are free, there is no email wall, and every one of them shows its working so you can check it rather than trust it.

Vee, the Veris Labs robot, holding a spanner Let's talk

Which part of your business is held together by hand?

Whether it needs a bespoke build or Veris Growth already covers it, the conversation starts the same way. Tell us what is taking the time.